Marketing Management: Planning, Implementation and Control, Global Perspective Indian Context (Record no. 11742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221219112820.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333937198 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333937198 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Ramaswamy V S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Namakumari S |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management: Planning, Implementation and Control, Global Perspective Indian Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Macmillan Press Ltd. |
| Year of Publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | "xxxv,748" |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | Business Administration |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | General Stack | 13/02/2008 | Sri Mariyamman Stores | 375.00 | 658.8 RAM | 32255 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | 12/06/2008 | Sri Mariyamman Stores | 390.00 | 658.8 RAM | 32547 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | 12/06/2008 | Sri Mariyamman Stores | 390.00 | 658.8 RAM | 32548 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | 12/06/2008 | Sri Mariyamman Stores | 390.00 | 658.8 RAM | 32549 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | 15/11/2022 | - | 390.00 | 658.8 P2 | 100440 | Books |