Marketing Research: Text and Cases (Record no. 18427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200914190134.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 30000017431 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Boyd H W |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research: Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Laxman Chand Arya |
| Year of Publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 398 |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | Management, |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | General Stack | 24/03/1995 | Selvi Book Division | 175.00 | 658.8.012.12 BOY | 11642 | Books |