Advertising Management (Record no. 22914)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 2000000195 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Aaker D A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Prentice Hall of India Pvt. Ltd. |
| Year of Publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 593 |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | "Management, "Advertising Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra RMyers J G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | General Stack | 04/02/1995 | Madras Book House | 125.00 | 658:659.1 AAK | 11341 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | Madras Book House | 225.00 | - | 11342 | Books | |||||
| Central Library, KARE, Krishnankoil Campus | General Stack | Books World | 150.00 | 658:659.1 AAK | 12163 | Books |