Consumer Behaviour and Branding: Concepts, Readings and Cases (Record no. 27715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240119161711.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131722367 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Ramesh Kumar S |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behaviour and Branding: Concepts, Readings and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Pearson Education Pvt. Ltd. |
| Year of Publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv+607 |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | Management, Consumer Behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | General Stack | 22/12/2009 | - | 342.00 | - | 47925 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | Transferred to School of Law | 22/12/2009 | - | 342.00 | - | 47921 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | 22/12/2009 | - | 342.00 | - | 47922 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | Transferred to School of Law | 22/12/2009 | - | 342.00 | - | 47923 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | General Stack | 22/12/2009 | - | 342.00 | - | 47924 | Books |