Branding Unbound: The Future of Advertising Sales and The Brand Experience in The Wireless Age (Record no. 3186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120332652 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Mathison R |
| 245 #0 - TITLE STATEMENT | |
| Title | Branding Unbound: The Future of Advertising Sales and The Brand Experience in The Wireless Age |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Prentice-Hall Inc. |
| Year of Publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 244+ix |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | "Management, "Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | Transferred to Business Administration Dept. Library | 06/10/2009 | TBH Library Book Suppliers | 395.00 | - | 35871 | Books | ||||
| Central Library, KARE, Krishnankoil Campus | Transferred to Business Administration Dept. Library | 06/10/2009 | TBH Library Book Suppliers | 395.00 | - | 35872 | Books |