Integrated Advertising, Promotion, and Marketing Communications (Record no. 32218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00404nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-2450-1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow K E |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 264 ## - PUBLICATION STATEMENT | |
| Name of Publisher | Pearson Education Pvt. Ltd. |
| Year of Publication | 2006 |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal Name | Baack D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | CD/DVD |
| Withdrawn Status | Lost Status | Damaged Status | Not for Loan | Department | Permanent Location | Current Location | Section | Vendor | Price | Call Number | Accession Number | Item Type | Source Accession Number | Source of Acquisition | Date of Purchase | Replacement Price | Item Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Administration | Central Library, KARE, Krishnankoil Campus | Central Library, KARE, Krishnankoil Campus | Media Resource Centre | N.Hansraj & Sons, | 0.00 | 658.82:659.1 CLO | CD673 | CD/DVD | 21890 | Received with Book | |||||||
| Business Administration | Central Library, KARE, Krishnankoil Campus | Central Library, KARE, Krishnankoil Campus | Media Resource Centre | Sri Mariyamman Stores | 0.00 | 658.82:659.1 CLO | CD1373 | CD/DVD | 28362 | Received with Book | 26/08/2006 | 0.00 | - | ||||
| Business Administration | Central Library, KARE, Krishnankoil Campus | Central Library, KARE, Krishnankoil Campus | Media Resource Centre | Sri Mariyamman Stores | 0.00 | 658.82:659.1 CLO | CD1374 | CD/DVD | 28363 | Received with Book | 26/08/2006 | 0.00 | - | ||||
| Business Administration | Central Library, KARE, Krishnankoil Campus | Central Library, KARE, Krishnankoil Campus | Media Resource Centre | National Book Agency | 0.00 | 658.82:659.1 CLO | CD1441 | CD/DVD | 29493 | Received with Book | 09/11/2006 | 0.00 | - |