Consumer Behavior: Building Marketing Strategy (Record no. 32513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07-068216-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins D I |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior: Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition | 11 |
| 264 ## - PUBLICATION STATEMENT | |
| Name of Publisher | McGraw Hill |
| Year of Publication | 2010 |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal Name | Mothersbaugh D LAmit M |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | CD/DVD |
| Withdrawn Status | Lost Status | Damaged Status | Not for Loan | Department | Permanent Location | Current Location | Section | Vendor | Price | Call Number | Accession Number | Item Type | Source Accession Number | Source of Acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Administration | Central Library, KARE, Krishnankoil Campus | Central Library, KARE, Krishnankoil Campus | Media Resource Centre | Sri Mariyamman Stores | 0.00 | - | CD4160 | CD/DVD | 64027 | Received with Book |