Consumer Behavior: Building Marketing Strategy (Record no. 3869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-256-21895-1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Howkins D I |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior: Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | McGraw Hill |
| Year of Publication | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 760 |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | English |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | "Management, "Consumer Behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best R JConey K A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | Reference (Not for Circulation) | 11/10/2004 | JVC Systems | 350.00 | 658:366.1 HAW | 22786 | Books |