Advertising and Marketing (Record no. 843)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-1718-1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Kuegler T J |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Prentice Hall of India Pvt. Ltd. |
| Year of Publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | "xxiv, 536" |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | ManagementAdvertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | General Stack | 09/11/2006 | National Book Agency | 295.00 | 658:659.1 KUE | 29440 | Books |