Advertising and Promotion: An IMC Approach (Record no. 844)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131503881 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Shimp T A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion: An IMC Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 264 ## - PUBLICATION STATEMENT | |
| Name of the Publisher | Cengage Learning |
| Year of Publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 650 |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | - |
| 546 ## - LANGUAGE NOTE | |
| Language | |
| 650 ## - SUBJECT --TOPICAL TERM | |
| Subject | ManagementAdvertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Books |
| Withdrawn status | Lost Status | Damaged Status | Not for Loan | Permanent Location | Section | Date of Purchase | Vendor | Price | Call Number | Accession Number | Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, KARE, Krishnankoil Campus | Transferred to English Dept. Library | 17/02/2010 | Kumar Book Distributors | 462.00 | - | 44378 | Books |