| 000 -LEADER |
|---|
| fixed length control field |
00504nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
81-7808-961-0 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author Name |
Clow K E |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
"Integrated Advertising, Promotion, and Marketing Communications" |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
- |
| 264 ## - PUBLICATION STATEMENT |
|---|
| Name of the Publisher |
Pearson Education Pvt. Ltd. |
| Year of Publication |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
638 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
- |
| 500 ## - GENERAL NOTE |
|---|
| General note |
- |
| 546 ## - LANGUAGE NOTE |
|---|
| Language |
English |
| 650 ## - SUBJECT --TOPICAL TERM |
|---|
| Subject |
"Management, "Advertising Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item Type |
Books |
