Kotler P <br/><br/>
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know 

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 - "xviii,206" 
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<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-265-0857-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Marketing