TY - BOOK AU - Kotler P AU - Keller K L AU - Koshy M AU - Jha M TI - Marketing Management: A South-Asian Perspective T2 - - SN - 9788131716830 PY - 2009/// PB - Pearson Education Pvt. Ltd. KW - Management KW - Business Administration KW - Marketing Management N1 - - ER -