TY  - BOOK
AU  - Kotler P
TI  - "Marketing Management: Analysis, Planning, Implementation and Control"
T2  - -
SN  - 81-203-1178-7
PY  - 1997///
PB  - Prentice Hall of India Pvt. Ltd.
KW  - "Management, "Marketing Management
N1  - -
ER  -