TY  - BOOK
AU  - Ramaswamy V S
AU  - Namakumari S
TI  - Marketing Management: Planning, Implementation and Control, Global Perspective Indian Context
T2  - -
SN  - 0333937198
PY  - 2007///
PB  - Macmillan Press Ltd.
KW  - Business Administration
KW  - Marketing Management
N1  - -
ER  -