Farris Paul W et al. <br/><br/>
Marketing Metrics: 50+ Matrics Every Executive Should Master 

 - 
 - "359,xvi" 
 - .
<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-81-317-1985-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Marketing Management