TY  - BOOK
AU  - Farris Paul W et al.
TI  - Marketing Metrics: 50+ Matrics Every Executive Should Master
T2  - -
SN  - 978-81-317-1985-5
PY  - 2008///
PB  - Pearson Education Pvt. Ltd.
KW  - "Management, "Marketing Management
N1  - -
ER  -