TY  - BOOK
AU  - Groucutt J
AU  - Leadley PForsyth P
TI  - "Marketing: Essential Principles, New Realities"
T2  - -
SN  - 9788175542860
PY  - 2004///
PB  - Kogan Page Limited
KW  - "Management, "Marketing
N1  - -
ER  -