TY  - BOOK
AU  - Prameswaran G
TI  - "Ride the Change: A Perspective of The Changing Indian Consumer, Market and Marketting"
T2  - -
SN  - 9780070147942
PY  - 2009///
PB  - Prathiba Prakashan
KW  - "Management, "Management
N1  - -
ER  -