Lovelock C H <br/><br/>
"Services Marketing: People, Technology, Strategy" 

 - 5 
 - xviii+652 
 - .
<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-297-0453-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Services Marketing