TY  - BOOK
AU  - Lovelock C H
AU  - Wirtz J
TI  - "Services Marketing: People, Technology, Strategy"
T2  - -
SN  - 81-297-0453-6
PY  - 2005///
PB  - Pearson Education Pvt. Ltd.
KW  - "Management, "Services Marketing
N1  - -
ER  -