White M D <br/><br/>
Short Course in International Marketing Blunders: Marketing Mistakes Made by Companies that Should Have Known Better 

 - 1 
 - ix+177 
 - .
<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788131807590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "International Marketing