TY  - BOOK
AU  - Keller K L
TI  - "Strategic Brand Management: Building, Measuring and Managing Brand Equity"
T2  - -
SN  - 81-297-0254-1
PY  - 2004///
PB  - Pearson Education Pvt. Ltd.
KW  - "Management, "Strategic Management
N1  - -
ER  -