Keller K L <br/><br/>
"Strategic Brand Management: Building, Measuring and Managing Brand Equity" 

 - 2 
 - 816 
 - .
<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-7758-487-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Strategic Management