TY  - BOOK
AU  - Vollmer C
AU  - Precourt G
TI  - "Strategy + Business Always On: Advertising, Marketing and Media in An Era of Consumer Control"
T2  - -
SN  - 9780070264670
PY  - 2008///
PB  - Prathiba Prakashan
KW  - "Management, "Management
N1  - -
ER  -