Jones J P <br/><br/>
Whats in a Name?: Advertising and The Concept of Brands 

 - 2 
 - 308+xxiii 
 - .
<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788120324473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Management