TY  - BOOK
AU  - Jones J P
AU  - Slater J
TI  - Whats in a Name?: Advertising and The Concept of Brands
T2  - -
SN  - 9788120324473
PY  - 2007///
PB  - Prentice-Hall Inc.
KW  - "Management, "Management
N1  - -
ER  -