TY  - BOOK
AU  - Aaker D A
AU  - Batra RMyers J G
TI  - Advertising Management
T2  - -
SN  - 2000000195
PY  - 1994///
PB  - Prentice Hall of India Pvt. Ltd.
KW  - "Management, "Advertising Management
N1  - -
ER  -