TY  - BOOK
AU  - Mathison R
TI  - Branding Unbound: The Future of Advertising Sales and The Brand Experience in The Wireless Age
T2  - -
SN  - 9788120332652
PY  - 2007///
PB  - Prentice-Hall Inc.
KW  - "Management, "Brand Management
N1  - -
ER  -