TY  - BOOK
AU  - Hawkins D I
AU  - Mothersbaugh D LAmit M
TI  - Consumer Behavior: Building Marketing Strategy
T2  - -
SN  - 978-0-07-068216-0
PY  - 2010///
PB  - McGraw Hill
KW  - "Management, "Consumer Behaviour
N1  - -
ER  -