Rajeev Kumra <br/><br/>
Consumer Behaviour: An Applied Orientation in Indian Context 

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 - xviii+374 
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<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>8183186122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Consumer Behaviour