TY  - BOOK
AU  - Batra R
AU  - Myers J GAaker D A
TI  - Advertising Management
T2  - -
SN  - 81-203-1219-8
PY  - 1997///
PB  - Prentice Hall of India Pvt. Ltd.
KW  - ManagementAdvertising Management
N1  - -
ER  -