TY  - BOOK
AU  - Wells W
AU  - Burnett JMoriarty S
TI  - Advertising: Principles and Practice
T2  - -
SN  - 81-203-2127-8
PY  - 2002///
PB  - Prentice Hall of India Pvt. Ltd.
KW  - ManagementAdvertising Management
N1  - -
ER  -