TY  - BOOK
AU  - Clow K E
AU  - Baack D
TI  - Integrated Advertising Promotion and Marketing Communications
T2  - -
SN  - 9788131709962
PY  - 2006///
PB  - Pearson Education Pvt. Ltd.
KW  - "Management, "Marketing
N1  - -
ER  -