Clow K E <br/><br/>
"Integrated Advertising, Promotion, and Marketing Communications" 

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 - xxvii+538 
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<br/><br/> - 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-203-2450-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Management, "Advertising Management