TY  - BOOK
AU  - Clow K E
AU  - Baack D
TI  - "Integrated Advertising, Promotion, and Marketing Communications"
T2  - -
SN  - 81-7808-961-0
PY  - 2003///
PB  - Pearson Education Pvt. Ltd.
KW  - "Management, "Advertising Management
N1  - -
ER  -