000 00482nam a2200193Ia 4500
008 200827s9999||||xx |||||||||||||| ||und||
020 _a9788120324473
100 _aJones J P
_94259
245 0 _aWhats in a Name?: Advertising and The Concept of Brands
250 _a2
264 _bPrentice-Hall Inc.
_c2007
300 _a308+xxiii
490 _a-
500 _a-
546 _aENG
650 _a"Management, "Management
_932093
700 _aSlater J
_921134
942 _cBK
999 _c18909
_d18909